Troublemakers from an early age, Abe, Ray, Joe and Izzy
Bernstein formed a street gang who terrorized local merchants. Supposedly one shopkeeper described the
brothers as ‘tainted’ like bad meat turned purple. With the state’s alcohol ban, the young
Purples tried their hand at rum running.
Driving cars with false floorboards and second gas tanks, they headed
south to Toledo, Ohio where legal booze was plentiful. These sordid trips, however, were just
practice runs for the real deal, which began in 1920 with the advent of national
Prohibition.
American laws were meaningless in Canada, and with only the
Detroit River separating Windsor from the Motor City, rum running came
naturally for the Purples. Not only did
the Bernstein Brothers and their bad boys control liquor prices in Detroit,
they became the major supplier of illegal booze to the New York and Chicago
underworlds. For the next five years,
the Purple Gang ruled with a strong arm and deadly bullets. Known for their violent methods, even
Chicago-boss Al Capone didn’t dare cross them.
As much as he wanted to expand his territory and cash in on the liquid
loot, he held back. Capone knew better
than to risk the rage of the Purples.
The Bernsteins wasted no time taking over most of Detroit’s blind
pigs and cabarets. They never thought
twice about shooting up a joint if a proprietor refused to cooperate. They even perfected a method of cutting liquor. For every bottle of smuggled whiskey, they
produced two and a half bottles of diluted brew. By 1928, there were over 100 cutting plants
operating in Detroit. The illegal liquor
trade became second only to the city’s auto industry. While the Purples cashed
in, their booming business also caused their downfall.
Stressed by the huge demand of their customers and the government’s
crackdown on the city’s criminal element, the Purple Gang slowly unraveled. In 1931, their infighting
resulted in a triple killing known as the Collingwood Manor Massacre—one of
Detroit’s worst gangland murders. Three
Purple leaders were convicted and sent to Marquette Prison in Michigan’s Upper
Peninsula with life sentences. Although
they remained a relatively strong force in Detroit’s underworld until 1935, the
national crime syndicate eventually absorbed the remnants of what was once the
powerful Purples.
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